THE RIGHT TOOLS TO BE A LEADER IN THE FUTURE
Middle East’s largest social media conference with 500+ attendees. A perfect to discuss what new opportunities the future of social media marketing holds for you
The 2017 conference theme will be focused on THE NEXT INNOVATION IN SOCIAL MEDIA which explains how to take social media to new place. It is a movement that takes you to new experience, new way of thinking, a new innovative way of interacting in social media. Innovation has become a way of life in social media, as marketers jump from one strategy to another, hoping to find the right innovative strategy to improve brand health. The social media continue to innovate as well, striving to earn more consumer attention and marketing ROI with live video, algorithmic timelines and buy buttons.But even though consumer adoption of social media remains strong, brands still struggle to put social media to good use that drives demonstrable results. This is because marketers have approached social media innovation from the wrong perspective–they have embraced idea-centered innovation rather than need-centered innovation.
EXPERTS IN THE FIELD
More expert: International speakers from all over the world from the most successful marketers working today.
FOCUS ON TACTICSWe'll keep it simple and focus on quality content with actionable insights - you'll discover amazing ideas that will transform your social media.
You’ll experience a unique event that brings you a carefully selected speakers who live and breathe social media every day.
Marwan Juma is the founder and Chairman of the Board of Kinz for Information Technology, the country’s leading corporate data provider, and dot.jo, one of Jordan’s top web application providers. Juma also served as the country’s Minister of Information of Communications and Information Technology from Dec 2009 till Feb 2011. Prior to his government service, Juma was the Chief Executive Officer of Xpress Telecommunications, one of Jordan’s leading mobile operators. Prior to his tenure at Xpress, Juma was the Chief Executive Officer of Batelco Jordan, the country’s second fixed line operator and a leading data communication provider.
Today Juma chairs Oasis500, the region’s leading IT fund and accelerator, as well Urdon Shop, specializing in the promotion of local heritage products. In addition Juma serves on several boards including King Abdullah II Fund for Development, King Abdullah II Center for Excellence, the Jordan Education Initiative, JEI, Princess Sumaya University for Technology, the recently established public broadcast TV station, Capital Investments and Jordan International Insurance. In addition, Juma serves on the board of DAI, a US firm working in the global development arena.
Holder of a Masters in Management from North Carolina State University, and two Bachelor degrees in Business Management and Economics from the same school. Upon completing his studies, Juma joined Ideal Group, (the Apple Computer and Compaq distributor in Jordan), and moved up the ranks to become Vice President. In 1995, he took over as the General Manager of NETS, Jordan’s first email and second Internet Service Provider. Six years later, NETS, and a second data provider, Firstnet, and Bahrain Telecom, a regional leading telecom provider completed the first IT merger in Jordan and formed Batelco Jordan.
H.E. Suzanne AfanahManaging Partner @ Advvise
Suzanne Afanah is a former Minister of Tourism and Antiquities, a communications
professional and award winning journalist, with well over 25 years of experience as a
senior executive in media, television and mass communications. During her 12 years at
television, Afanah assumed different posts including producer, political correspondent,
anchorwoman and Chief Editor at Jordan Television, and at major networks including
Middle East Broadcasting Corporation (MBC) and Cable News Network (CNN).
As a contributor to CNN’s Emmy Award winning show “The World Report” Afanah
won the “Best Political Story Award 2000”. Afanah also served as Managing Director of
Jordan’s Satellite Channel and later as Vice Chairman of Jordan Radio and Television
Appointed by Her Majesty Queen Rania to the executive committee of the Arab
Women’s Summit, Afanah led efforts to create the Arab Media Network and launched an
award-winning media campaign to empower Arab women broadcast to nearly 100
million viewers, winning the MENA Crystal award.
Moving to a corporate career, Afanah lead communications, branding, and social
responsibility at Zain one of the leading telecommunication providers in the Middle East
and Africa and one the top five brands in the region.
She joined government in 2010 assuming the portfolio of Minister of Tourism and
Antiquities. She is currently the managing partner at Advvise, one of the leading strategic
communications and Public Relations agencies in Jordan.
She also serves on the boards of the King Hussein Cancer Foundation, the Jordan Media
Institute, Jordan River Foundation, the Center for Defending the Freedom of Journalists,
the International Women’s Forum and The Children’s Museum and the Jordan Radio and
Caroline Faraj, VP Arabic Services, joined CNN in 2001. Since then she has overseen the content and management of the CNN Arabic site, which she launched in 2002. In 2014 she led the site's comprehensive re-launch to embrace rapidly evolving consumer
Based in Dubai, she has overseen CNNArabic during a time of great regional upheaval, over a period which has encompassed the US-led invasion of Iraq, the Arab spring and the rise of lslamist militant group ISIS.
Before joining CNN, Faraj's previous roles included senior political reporter for AI Rai the leading Arabic daily newspaper in Jordan, managing editor for English-language newspaper the Jordan Times and regional correspondent for the US Defense News. She has also held positions in London for Dubai TV and in Jordan for Bahrain TV. She also conceived and hosted Jordan's first morning television talk show Youm Jadid.
Faraj was born in Amman, Jordan. She has a bachelor of arts in Journalism and Mass Communications - radio and television from Yarmouk University in Jordan and a master of arts in International Journalism from City University in London. Faraj is fluent in both Arabic and English.
Ihsan AnabtawiRegional Director, Office Product Group, and Acting COO and CMO Microsoft Corporation, Gulf
As the regional director of the Microsoft Office Product Group – the largest commercial business at the company - Ihsan Anabtawi leads Microsoft’s business across productivity, communications, enterprise social and other information services in the Gulf region. His organization plays a key role in driving the digital transformation of commercial customers and partners to realize greater business value through the use of technology. He oversees the overall strategy, financials, operations, business management and marketing functions for a wide range of products and services across both business and consumer segments, led by Office 365, one of the fastest-growing cloud services in the industry.
Anabtawi joined Microsoft in 2004 and has served in several roles in Microsoft's global sales, marketing and operations organization in the field. Previously, he served in the same capacity covering the North Africa, Eastern Mediterranean and Pakistan region spanning 12 countries. He also served as the Marketing and Operations Manager for the Microsoft subsidiary in Jordan, and before that as a Technology Strategist in both Jordan and Saudi Arabia. Anabtawi holds a bachelor’s degree in computer science from the University of Jordan, and received executive education from INSEAD and the Kellogg School of Management at Northwestern University. He lives in Dubai with his wife and two children.
Fares M. SayeghGeneral Manager @ Roya TV
Fares Sayegh is the general manager and shareholder of Roya, a leading TV channel in Jordan, aiming to provide media content through a modern and digital vision that responds to the aspirations of the Arab and Jordanian viewers both internally and externally. Prior to holding this position, he was the general manager of WTV, which was acquired by Sayegh Group in 2009 and re-launched on January 1st, 2011 as Roya TV satellite channel. Between 2005 and 2011, Fares served in executive roles at the industrial sector, including owner representative, general manager, shareholder of National Paints in Romania, and the general manager of the Canning Industries in Jordan. Fares is also a board member in the following: Sayegh Group, Top Steering, Startup NOW, and Taoseal Taxi. He is also on the board of trustees of INJAZ, an honorary board member of the Jordanian National Orchestra Association, and a member of the Entrepreneurs’ Organization Jordan Chapter. In 2004, Fares earned a Bachelor of Science degree in System Industrial Engineering from Ohio State University. Fares is a Fellow of the fifth class of the Middle East Leadership Initiative and a member of the Aspen Global Leadership Network.
A passionate, and ambitious entrepreneur. I came to social media business as a Founder of Areebia.com a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach.http://www.areebaareeba.com/
Wafa’ Bani MustafaMember of Parliament، Jordanian House of Representatives
Bani Mustafa served as an elected Member of Jordanian Parliament for three subsequent terms (2010- 2017), Bani Mustafa was the youngest elected MP in 2010, and won her second Parliamentary seat outside of the reserved woman’s quota seat. Throughout her career, Bani Mustafa has launched and served on committees to propel women rights in Jordan and the broader Middle East. Aside from tackling women empowerment, Bani Mustafa has expanded to work regionally and globally on human rights issues in general and youth in particular. For her work in advocating human rights, Bani Mustafa stands an example for women initiative in Jordan. Bani Mustafa (born 1979) holds a Bachelor’s Degree in Law and a Master’s Degree in Psychological Counseling.
Nancy Fakhoury is a young social media specialist who is currently working as a consultant for twitter in Lebanon. At the university, she had obtained two bachelor degrees in Journalism and Marketing. She has an extensive experience in the social media field. She was the one who brought Twitter mirror first to the Mena region and used it at Star academy season 10. Moreover, she developed the first webshow where people can have live chats on wikeez.com. Nancy has worked on many TV shows like Arab idol, Arabs got talent, star academy, the voice, golden mic, nawwaret and many more. In addition to that, she worked for many Arab celebrities including, but not limited to the diva Haifa Wehbe, Wael Kfoury, Fares Karam, Cyrine AbdelNour, Naji Osta etc..
- Founder and CEO of Daem For Media Center - non profitable since 2012 till present.
- Director and Producer of TV and radio programs/campaigns for Jordanian advocacy campaigns as:
*Senior supervisor of MP's elections 2016.
*Senior supervisor of Parliament 2013 program.
*Owner and senior Producer of Parliament 2010 program- 2010
*Producer of (Same’na Sotak) elections program.
in cooperate with ministry of
*Producer of Parliament Election 2007 TV show
- Establishing TV stations & programs (Sharqia, Al Thafra, Roya, Josat, Aloordon Alyoom ..etc).
- Team head for restructuring TV stations in Kuwait, Iraq, Libya.
- UNICCO projects media trainer.
- General Manager– Nourmina TV 2007-2009
- Writer in many Newspapers.
- Jordan Women Parliament Forum Media Trainer.
- TV appearance trainer for VIP's.
Dr. Nasser is the Chairman of PORT Social Media. He was the Media Director of Al Arabiya, Dr. Al Sarami was the channels’ official spokesperson. He was also in charge of promoting its operations and its media various media relations, at the Arab and international level. It was his job to raise the level of interaction between the channel and its viewers as well as to increase the size of the audience. Dr. Al Sarami has been writing a column since 1999 in Al Riyadh, Al Hayat and Asharq Alawsat. He also writes for the Saudi newspaper, Al Jazeera. He has worked and contributed to the revolution in digital press publication in the Arab world. He supervised the establishment of more than 140 websites on the Internet. Al Sarami belongs to a number of Arab and International Press and Media Associations.
Eman AkourMedia Consultant with EU on Countering Violent Extremism
Twenty three years of extensive exposure to various levels and types of communication and media management through the administration of projects, activities and accounts working with regional and international corporations.
2016_ now Media Consultant with EU on a project on Countering Violent Extremism.
- Communication & media advisor, Khlolaghassi Capital, Jordan.
2014 Media Consultant for UN CTBTO ( The Comprehensive Nuclear-Test-Ban Treaty Organization)/ Vienna.
2001-2015 Senior TV Political News Correspondent for Royal Court
Chief Editor & Producer, Jordan TV & Radio Corporation
* Reporting King Abdullah’s interviews, news conferences and media events; including his participation in state visits, World Economic Forums, International Conferences and Arab Summits," Arabic & English".
* Writing scripts for various political & economic news reports and special documentaries.
* Holding interviews with many Arab & Foreign Heads of States.
2008_2009 Media Advisor for Alqatrana Cement Company.
2008- 2013 Tv news reporter Saudi Tv, English Channel.
1994-2000 News Editor and Reporter: English news Section, Jordan TV.
2001- 2003 News Correspondent for Dubai Business Channel & Egyptian TV.
1999 Reporter for The Daily English Newspaper, Jordan.
1995-2002 Reporter for CNN World Reporter.
1992-1994 English Teacher , Al-Ma'aref Schools & Collage , Amman, Jordan
1989-1992 English Teacher, Ministry of Education, Abu Dhabi, United Arab Emirates.
1985-1988 Research Assistant , language Center, Yarmouk University, part of an Internship.
Zeina Rehani graduated from Jordan University of Science and Technology with a degree in English for specific purposes in 2009. Motivated by her belief that education is the gateway to creating a brighter future, Zeina dove into the field of education six years ago at King's Academy, where she is currently an Arabic teacher for non-native speakers. Her growing passion for social media inspired her to make education easily accessible to students around the world interested in improving both their Arabic and English language skills. Zeina has since gained a strong following on Snapchat, where she provides fun and educational content on a daily basis and archives her videos on Instagram as a learning resource for her followers.
"I believe change starts with you."
Ghada SabaDirector, TV Producer
Lama Haddadin an Architect studied at the University of Kent, UK, a passionate Food Blogger with one of the top food blogs in the region (Caramelized Thoughts), and a person with a constant crave for knowledge and ways to help others via social media. Over the last 7 years worked as community manager and social media consultant for several NGOs, a public speaker in local festivals and a TedX speaker. Currently occupying the position of Community Development Officer in the latest social media platform Baaz. Working on serving the Arab market offering tools that would help enriching the Arabic content online. Identifying communities with different interests and connecting them with the features that will enhance their overall social media experience.
Mohammad Hawari has joined the UN Refugee Agency, UNHCR, in 2014 working within its Jordan operation in charge of public information, communication, content creation, management of the UNHCR social media portal and as an official spokesperson.
Prior to that, he has worked for 17 years in the media field as a television reporter and a writer for several international media agencies. His first mission was during the Second Chechen War in 1998 and 1999. He continued to work in several of the world's most troubled regions culminating with the beginning of the Yemen crisis.
Working in UNHCR Mohammad has transformed his interest in the field of journalism into a specialist in communication within the humanitarian context using social media to deliver the voices of refugees to the world.
He has a Master's degree from Canada in Television Journalism, and speaks three languages other than Arabic, English, Russian and Turkish.
Noor HomoudCountry Lead @dotrust
Noor has previously held several positions in key organizations in Jordan, working in economic and social development. She worked on Her Majesty’s community outreach programs at the Office of Her Majesty Queen Rania Al Abdullah, and focused on youth and community development projects as the Director of Programs and Initiatives for the King Abdullah II Fund for Development. As Country Lead of DOT Jordan, Noor is actively involved with transforming communities by developing Digital Creativity Labs and contextualising DOT global programming to enable Jordanian youth to reach their potential and create their own opportunities. She is dedicated to driving inclusive social change in Jordan to empower youth through innovation with the power of technology.
08:00REGISTRATION & NETWORKING BREAKFAST
INTERNATIONAL KEYNOT SPEAKEREMBRACING THE CHANGE
THE NEXT MOVEMENT IN MEDIA
This panel discussion will explore how current trends, technologies, business practices and social media innovation affect both the media industry and its audience. Panelists will address the challenges traditional news outlets are facing and how they plan to remain profitable and relevant in this digital era; what media businesses are doing to influence the news; the role of mobile news, and how changing media consumption habits offer a glimpse into the future of media? and what the next movement for countries /institutions as they losing the influence on media.?
Ali Abu Anzeh, TV Presenter @Roya
A TEAM THAT INSPIRES
Reinventing productivity for the cloud and mobile world is core to Microsoft’s mission of helping people and organizations achieve more. We see both tremendous opportunity and tremendous change in how people and teams get work done. Teams are now more agile and organizational structures more flat to keep communications and information flowing. We built Microsoft Teams – the chat-based workspace in Office 365 – as part of our aspiration to create a more open, digital environment that provides an experience closer to the way we organize and collaborate in our personal lives, ultimately making work visible, integrated and accessible—across the team—so everyone can stay in the know, and enabling the most strategic asset of any organization – people – to do their best work.
Come and hear Nancy on how to use some innovative ways to use #Hashtag in your social media marketing. In this session, you will learn how to promote, grow your presence on Social Media for Brands, Businesses and celebrities.
JOURNALISM IN THE AGE OF SOCIAL MEDIA
The social media has changed the way people obtain and share the news. The panelist will explore how current trends in social media has changed the role of Journalist. Find out how social media will play a major role in the future of journalism. are the traditional journalists happy with the influence of social media in delivering news. What is the tools used to measure and validate the flood of news from various resources.?
THE ARAB WOMAN ON SOCIAL MEDIA
This panel discussion will explore the role of social media in Arab women's empowerment, What is the impact of the new social dynamics influenced by social media on women's innovation and entrepreneurship? There was a strong belief among the women who took part that social media could enhance women’s participation in economic, allowing them increased self-expression and the means of promoting social change audience. Panelists will also address the shift that has taken place in how social media is used by women. In the past years, social media has become more than a tool for social networking and entertainment, it “now infiltrates almost every aspect of the daily lives of millions of Arab women, affecting the way they interact socially, do business, or interact with government. But the “real life” social and cultural barriers women face will have to be overcome if more women are going to participate in social media and see it impact their lives. Some of the barriers women face such as ICT literacy, confidence in using social media for communication and lack of education could be overcome by practical measures including training.MODERATOR:
Dr Heba Jamal, TV Presenter, MBC and Rotana
HOW SOCIAL MEDIA IS CHANGING EDUCATION
In this session, Zeina will explain on how ntegrating learning while socializing on social media platforms is the new trend in education .
NEWS IN SOCIAL MEDIA AND WHAT'S NEXT?
Exploring the realm of news through social media platforms and how this is progressing into the future. Social media created voices and content that count in the current times not only from sources of information but rather interactive individuals who redefined news as a whole.by Lama Haddadin, Community Development Officer @Baaz,Inc
The Role of Social Media in the Humanitarian Context
A nationwide campaign celebrating the achievements of Jordan’s innovators, entrepreneurs and creative youth, ‘Innovative Jordan’ was launched by Oasis500 to strengthen Jordan’s standing as a regional hub for innovation and to build a generation that contributes to sustainable development through innovative, original ideas. Shining a light on Jordanian innovations, breakthrough technologies and the rise of the knowledge economy, ‘Innovative Jordan’ strives to keep the Jordanian public apprised of Jordanian success stories as well as the many entities that offer their support to budding entrepreneurs.MODERATOR:
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