SOCIAL MEDIA  SUMMIT JORDAN
17  MAY 2017 | LE ROYAL HOTELS & RESORTS | AMMAN
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THE RIGHT TOOLS TO BE A LEADER IN THE FUTURE

 

Middle East’s largest social media conference with 500+ attendees. A perfect gathering for Marketers, Community Managers, and Startups with one goal: to discuss what new opportunities the future of social media marketing holds for you The 2017 conference theme will be focused on THE NEXT MOVEMENT IN SOCIAL MEDIA MARKETING which explains how to take your business to new heights, and new depth in marketing and social media. It is a movement that takes you to new experience, new way of thinking, a new way of interacting in social media and marketing.  
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EXPERTS IN THE FIELD

More expert: International speakers from all over the world from the most successful marketers working today. 

FOCUS ON TACTICS

We'll keep it simple and focus on quality content with actionable insights - you'll discover amazing ideas that will transform your social media.  

INTERACTIVE DISCUSSIONS

Focused case studies from key brands. In 2016 we had Zain Jordan and Coca-Cola  brands and, international keynotes on moment marketing, social media influencers and more.  

WHO'S SPEAKING

You’ll experience a unique event that brings you a carefully selected speakers who live and breathe social media every day.

H.E Marwan Juma

H.E Marwan Juma

Chairman of the Board of Kinz

Marwan Juma is the founder and Chairman of the Board of Kinz for Information Technology, the country’s leading corporate data provider, and dot.jo, one of Jordan’s top web application providers. Juma also served as the country’s Minister of Information of Communications and Information Technology from Dec 2009 till Feb 2011. Prior to his government service, Juma was the Chief Executive Officer of Xpress Telecommunications, one of Jordan’s leading mobile operators. Prior to his tenure at Xpress, Juma was the Chief Executive Officer of Batelco Jordan, the country’s second fixed line operator and a leading data communication provider.

Today Juma chairs Oasis500, the region’s leading IT fund and accelerator, as well Urdon Shop, specializing in the promotion of local heritage products. In addition Juma serves on several boards including King Abdullah II Fund for Development, King Abdullah II Center for Excellence, the Jordan Education Initiative, JEI, Princess Sumaya University for Technology, the recently established public broadcast TV station, Capital Investments and Jordan International Insurance. In addition, Juma serves on the board of DAI, a US firm working in the global development arena.

Holder of a Masters in Management from North Carolina State University, and two Bachelor degrees in Business Management and Economics from the same school. Upon completing his studies, Juma joined Ideal Group, (the Apple Computer and Compaq distributor in Jordan), and moved up the ranks to become Vice President. In 1995, he took over as the General Manager of NETS, Jordan’s first email and second Internet Service Provider. Six years later, NETS, and a second data provider, Firstnet, and Bahrain Telecom, a regional leading telecom provider completed the first IT merger in Jordan and formed Batelco Jordan.

 

Caroline Faraj

Caroline Faraj

VP Arabic Services, CNN

Caroline Faraj, VP Arabic Services, joined CNN in 2001. Since then she has overseen the content and management of the CNN Arabic site, which she launched in 2002. In 2014 she led the site's comprehensive re-launch to embrace rapidly evolving consumer
needs.

Based in Dubai, she has overseen CNNArabic during a time of great regional upheaval, over a period which has encompassed the US-led invasion of Iraq, the Arab spring and the rise of lslamist militant group ISIS.

Before joining CNN, Faraj's previous roles included senior political reporter for AI Rai­ the leading Arabic daily newspaper in Jordan, managing editor for English-language newspaper the Jordan Times and regional correspondent for the US Defense News. She has also held positions in London for Dubai TV and in Jordan for Bahrain TV. She also conceived and hosted Jordan's first morning television talk show Youm Jadid.

Faraj was born in Amman, Jordan. She has a bachelor of arts in Journalism and Mass Communications - radio and television from Yarmouk University in Jordan and a master of arts in International Journalism from City University in London. Faraj is fluent in both Arabic and English.

Ihsan Anabtawi

Ihsan Anabtawi

Regional Director, Office Product Group, and Acting COO and CMO Microsoft Corporation, Gulf

As the regional director of the Microsoft Office Product Group – the largest commercial business at the company - Ihsan Anabtawi leads Microsoft’s business across productivity, communications, enterprise social and other information services in the Gulf region. His organization plays a key role in driving the digital transformation of commercial customers and partners to realize greater business value through the use of technology. He oversees the overall strategy, financials, operations, business management and marketing functions for a wide range of products and services across both business and consumer segments, led by Office 365, one of the fastest-growing cloud services in the industry.

Anabtawi joined Microsoft in 2004 and has served in several roles in Microsoft's global sales, marketing and operations organization in the field. Previously, he served in the same capacity covering the North Africa, Eastern Mediterranean and Pakistan region spanning 12 countries. He also served as the Marketing and Operations Manager for the Microsoft subsidiary in Jordan, and before that as a Technology Strategist in both Jordan and Saudi Arabia. Anabtawi holds a bachelor’s degree in computer science from the University of Jordan, and received executive education from INSEAD and the Kellogg School of Management at Northwestern University. He lives in Dubai with his wife and two children.

Ayman Irshaid

Ayman Irshaid

Founder & CEO of Areebia

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of Areebia.com a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach.http://www.areebaareeba.com/

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

Alexandra Maia

Alexandra Maia

Social Media Creative Strategist

Alexandra Maia helps brands & businesses uncover real opportunities within the social space by driving key conversations and building creative strategies across: Social Media Creative Strategy , Social Content Planning, Data- centric + real-time planning approach

Together with connected technologies + latest trends and a strong psychology background, understanding how to be human in the social space helps her deliver Social Media solutions that are in tune with today’s consumer culture.

Social Media Training is one her biggest passions, some of her clients have included Pepsico, J&J, American University of Dubai, Beeha, NBD. Some of her work has also been featured in PSFK “100 Most Authentic Arab Brands”.

Nancy Fakhoury

Nancy Fakhoury

Twitter Consultant - Lebanon

Nancy Fakhoury is a young social media specialist who is currently working as a consultant for twitter in Lebanon. At the university, she had obtained two bachelor degrees in Journalism and Marketing. She has an extensive experience in the social media field. She was the one who brought Twitter mirror first to the Mena region and used it at Star academy season 10. Moreover, she developed the first webshow where people can have live chats on wikeez.com. Nancy has worked on many TV shows like Arab idol, Arabs got talent, star academy, the voice, golden mic, nawwaret and many more. In addition to that, she worked for many Arab celebrities including, but not limited to the diva Haifa Wehbe, Wael Kfoury, Fares Karam, Cyrine AbdelNour, Naji Osta etc..

Deema Alam Farraj

Deema Alam Farraj

Social Media Influencer

Deema Alam Farraj is an entrepreneurial business woman who has achieved an influential presence in Jordan as a political figure and a social media expert and more recently as a Jordan TV presenter of a weekly high-profile political analysis show. Her rise to fame started with the Arab Spring as she portrayed her strong political views on Twitter.
She was voted as the most influential Tweep in Jordan for two consecutive years.

EVENT SCHEDULE

  • LE ROYAL HOTELS
    Amman, Jordan

  • 17 May, 2017
    09:30 - 17:00

  • Registration
    08:00 - 09:30

  • Cocktails after event
    SMS Awards

  • 08:00

    REGISTRATION & NETWORKING  BREAKFAST
  • 09:30

  • 09:40

    GUEST OF HONOR SPEECH
  • 10:00

    KEYNOTE SPEECH TBA Soon
  • 10:30

    OPTIMIZING SOCIAL MEDIA THROUGH EMPLOYEE ADVOCACY

    Businesses large and small are realizing that there is a powerful force waiting to be unleashed in social media: The voice of their own employees. While creating an employee advocacy program usually begins as a marketing initiative, it transcends corporate boundaries and often ends up being a cultural changing exercise. Through this presentation, you'll learn how to bring together marketing, sales, and other internal departments in order to create, manage, and optimize an employee advocacy program that stimulates a new movement and broader reach.

    Rone de Beauvoir"> CEO, Rone de Beauvoir MEDIA CONSULTING, USA ">
  • 11:00

    REFRESHMENT & NETWORKING

  • 11:30

    THE FUTURE OF VISUAL CONTENT

    Content is evolving and visuals are gaining more power. Visual content, whether it’s a video, a GIF, or a live streaming is catching the attention of consumers and brands alike. So why is this shift happening and what does the next movement hold for a world gradually becoming dominant by visual content.Why is video the center of media right now? What makes visual content that powerful? Why are visual images so powerful? What are the benefits and challenges of making visual communication a core focus?.

  • 12;00

    THE NEXT MOVEMENT IN  INFLUENCER MARKETING

    Join us to discuss the current state of “influencer marketing”, and how brands can avoid pitfalls and thrive by collaborating with talent. Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. How brands are using branded entertainment and influencers to cut through and what the future holds for this nascent marketing strategy..

  • 12:20

    THE NEXT MOVEMENT IN  MEDIA

    This session will examine what future holds for the media and what could happen tomorrow. Discussion will include a better understanding of; Where the advertising and marketing budget will go? Where the investment in media will be utilized? and what the next move for state/institutions as they losing the influence in media?...

  • 12:40

    THE CONSUMER TRENDS

    In a region so dynamic and diverse, can we ever hope to pin down the “Middle East consumer” and their motivations?

    In this session,  we use social media data to explore several of the key consumer trends as they develop in the Middle East. We analyzed millions of conversations across popular social networks, blogs, and forums in an attempt to better understand the consumer base of the Middle East and analyze regional trends like:
                  • The emergence of the sharing economy
                  • The growth of the ‘green’ revolution
                  • 
 The rise of international travel
                  • The modernization of commerce

    Alexandra Maia"> CEO, House of Social">
  • 13:00

    LUNCH & NETWORKING

  • 14:00

    PANEL DISCUSSION

    INFLUENCER MARKETING

    A panel discussion around the status of the "influencer-marketing" bubble – the potential for it to grow in light of ad blocking. Influencers and Marketers from Brands and Advertising Agencies discussing latest issues and the future of social media influencer marketing. .

  • 14:40

    SMALL BUSINESS SUCCESS IN SOCIAL

    In this session, we will be sharing top Social Media strategies for small businesses and startups, including advice on managing and growing your Facebook, Twitter and Instagram communities....

  • 15:00

    HOW TO MEASURE THE QUALITY OF YOUR CONTENT

    The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone, your level of detail, your competition, your promotion methods—the list goes on. So how can you tell if you’re doing the right things? And if you’re doing the wrong things, how can you tell what you’re doing wrong, and how to fix it?

  • 15:20

    REFRESHMENT & NETWORKING

  • 15:40

    THE EMERGENCE OF BOTS

    BOTS seem to be the buzz word of the year - but what are they and should you be using them? With messaging apps surpassing social networks monthly active users, this is a trend you just can not ignore. Let's take a look at how BOTs are starting to change the digital space and how to best introduce them to your brand. 

  • 16:00

    SMS AWARDS

    The awards honor the best in social media by recognizing and rewarding Brands and organizations that are using social media platforms in best and innovative ways. .

EVENT PARTNERS

 

Thanks to all our partners and sponsors who supported us to  host this conference!
Interested in becoming a sponsor? Contact us

 

 

TECHNOLOGY PARTNERS

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MEDIA PARTNERS

 

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SOCIAL MEDIA PARTNERS

 

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PR PARTNERS

 

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GRAPHICS DESIGNER  PARTNER

 

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BUY TICKETS

Online Event Register Form

GROUP DISCOUNT OF 5+

Entrance
Lunch & Coffee Breaks
Awards
$100

SUPER EARLY BIRD TICKET

Entrance
Lunch & Coffee Breaks
Awards
ends 5th May 2017
$150

NORMAL PRICE

Entrance
Lunch & Coffee Breaks
Awards
$300

For CASH PAYMENT please call Bridges PR & EVENTS TEL: 07 9966 00 00


VENUE INFO

17  MAY 2017
LE ROYAL HOTELS & RESORTS
AMMAN - JORDAN

CONTACT INFO

Port Social Media
+971 4430 9453
info@smsummitjo.com
Business Bay, Dubai
Oxford Tower Flat#108

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